Home > General > Brand Incubation agency Scion helps Gowardhan unveil cheese brand

Brand Incubation agency Scion helps Gowardhan unveil cheese brand

Pune based Dairy company Parag Milk Foods, is opening a new page in its history, with a new visual identity, new communication strategy and a new line of products. Parag is launching its new cheese brand GO pan India.

Announcing the launch of its new brand, Devendra Shah, Chairman, Parag Milk Foods said, “We have been moving from basic dairy products like ghee and milk to value-added products like Dahi and Fruit & Dahi which have been very well received in the market. With the commissioning of our state-of-art cheese plant, we are now ready with a delectable range of cheese never before offered to the Indian consumer. In keeping with our dairy philosophy, all of our cheese is made from 100% cow’s milk”

Bangalore based Scion, a Brand Incubation Agency has been working closely with the company on the branding, visual identity, packaging and launch of the new range of products. “The nascent Indian cheese customer has had very few brand choices or a range to choose from. The GO cheese brand is targeted at the ‘today’s generation’ families, who are now taking to international lifestyle and cuisine” said, Ramesh Rao, MD, Scion. The campaign involves a brand-led TV execution and intensive tasting and demo activities with consumers.

Source: Indiaprwire

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Categories: General
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