Home > General > D-Link appoints Redington as its ND

D-Link appoints Redington as its ND

D-Link, the end-to-end computer networking solutions provider for business and consumer, today announced its tie-up with Redington for distribution of its products/ solutions across India. Thus, adding more strength to its distribution model.

D-Link had recently announced its enhanced distribution model by appointing Ingram Micro as its National distribution. Now moving further, D-Link has already sketched its road-map for 2010 and topping the agenda is a more focused & sturdy channel strategy. As part of this plan D-Link has partnered with Redington as its National distributor (ND) to further strengthened its channel base.

Announcing this new tie-up Rajesh Sahore, VP-Channel development, D-Link said, “In the current economic scenario where the market is expanding at a very fast pace and holds some great business opportunities, it is imperative for any organization to have a strong channel presence. Redington is one of the leading IT distribution players in the country and can drive D-Link business to greater heights. Its extensive network of over 50 branches, strong pre & post-sales support will certainly add value to our business & also boost D-Links growth in India”

Expressing his view on this new partnership, Anand Chakravarthy, Vice President, Redington India said “We are extremely happy to add D-Link products to our portfolio. D-Link as a brand has strong presence in Indian market. With SMB segment in India showing lots of promise for growth, addition of D-Link will help us address the channel community serving this segment in a better way”

Redington is one of the leading distribution houses in the country with a strong geographic presence, superior logistic capabilities, strong MIS system and effective end-to-end customer support system. At the same time D-Link is a leader in networking technology with wide range of products/ solution that caters to the networking need of all small, medium and large organizations. Hence, the coming together of D-link and Redington will add more strength to its existing distribution model.

D-Link shall continue to work closely with its existing distribution network of 25 Regional distribution and National distributors (Redington & Ingram Micro). Thus, making D-Link products easily available for end-customers throughout the country.

Source: Indiaprwire

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